Associate Communications & Social Media
As an Associate Communications & Social Media, Alejandra leads the design and implementation of BlueFloat Energy’s digital communications strategy. She is responsible for elevating the company’s digital presence, aligning BlueFloat Energy´s social media strategy with the business objectives and company strategy, as well as ensuring the company social media channels contribute to the ongoing dialogue with all relevant stakeholders.
Alejandra has over 3 years of experience working in Corporate Communication for top-tier multinational companies of the energy sector such as Endesa and Repsol. Prior to joining BlueFloat Energy, she worked at ENGIE Spain where, she led the digital transformation efforts of ENGIE´s Spanish division as well as the roll out of its Social Media strategy.
She holds a dual Bachelor’s degree in Political Science and Public Administration from the University of Granada and the University of Western Sydney and a Master’s degree in Corporate and Digital Communication from EAE Business School. She has a specialization in Social Media Strategies at dircom, the Spanish Association of Communication Directors.